One thing that a lot of consultants do that SquareThree stays away from is trying to fit a business in to the model that the consulting agency has.What I mean is, a consulting agency tends to think they know what type of marketing strategy works for a business, and while that might be true, just because it works doesn’t mean its the best.
SquareThree thinks of our customers like trees. I know what you’re thinking, my business isn’t a tree, and while you might not think so, hear me out. Trees are living and grow in seasons, and your business is the same. We tend to look at our customer’s business as an organism rather than an organization. It is full of living people that work hard to keep it growing, and your customers consume a product/service that you produce. Just like a tree needs nourishment, so does your business.
Your business grows according to the season, sometimes it grows in a large way, and other times might not grow at all, this is what we mean by your business is a tree, or what we call Organic Business. We see your business as an organic object that needs proper care. It’s full of people that have feeling whether they work for you, or whether they are your customers buying your product or service, regardless of who they are, they are still part of your business, and caring for them is crucial. If a plant doesn’t get the proper care, it will die. In the same respect, if your business doesn’t get the proper care, well, let’s just say that it won’t last either.
A tree needs to be nourished and cared for in a particular way. It needs special care according to the season it is in and according to the type of tree it is.You don’t care for a tomato tree the same as you care for an apple tree. They need care according to the type of tree they are. SquareThree feels the same about our customer’s business. We don’t have a cookie cutter way to our Social Media Marketing, our customers need specific care according to the season they are in, and according to what type of tree they are.
This approach is revolutionary. Having this type of approach to marketing is very risk free. Our goal is to market according to our customers business model and according to their vision and goals of the company. We don’t know what our customer needs until we find out what type of tree they are. After we find that out, we can care an nourish the needs they have according to the season they are in.